This figure, taken from a MEDIANET survey conducted in February 2026, reveals much more than a simple technology trend. It highlights a profound shift in the relationship between users and generative artificial intelligence, which is now increasingly perceived as a trusted everyday assistant.
In just a few years, artificial intelligence has evolved from an emerging innovation into a personal, professional, and decision-making assistant.
According to the MEDIANET study, 71% of Tunisian AI users say they have already shared personal information with an AI system, while 20% report doing so regularly.
This trend reflects a broader global movement in which trust in AI-generated recommendations continues to grow:
These findings reveal a new reality: AI is no longer used solely to obtain answers. It is increasingly consulted to support important academic, professional, financial, and personal decisions.
The study also highlights significant differences in AI usage depending on users' age groups.
Younger generations have developed the most natural relationship with artificial intelligence.
say they share academic or educational information with AI tools.
For these users, AI has become a genuine learning assistant, supporting homework, research, exam preparation, and writing improvement.
From the age of 25 onwards, AI usage increasingly shifts toward professional activities.
report sharing professional data with AI tools.
Artificial intelligence is becoming a powerful productivity tool, helping professionals draft documents, analyze information, summarize content, and support decision-making.
One of the study's most striking findings concerns physical and mental health.
This trend suggests that many users increasingly view AI assistants as accessible sources of guidance and support available at any time.
It also highlights the growing importance of privacy, data governance, cybersecurity, and ethical AI development.
The study also confirms ChatGPT's dominant position within the Tunisian AI market.
Globally, ChatGPT also maintains its leadership with a 76.92% market share, well ahead of Gemini (8.99%) and Perplexity (7.7%).
This leadership is shaping new digital behaviors and directly influencing how users access information, make decisions, and build trust in artificial intelligence technologies.
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