A pioneering step in digital transformation and customer experience innovation in the Tunisian insurance industry.
MAE Assurances, in partnership with MEDIANET, has officially launched the first AI-driven conversational agent in Tunisia’s insurance sector — a groundbreaking initiative designed to redefine customer interaction and service accessibility.
This launch marks the culmination of over five years of continuous innovation, guided by a bold vision: putting people first while embracing the power of cutting-edge technology.
From its earliest digital transformation initiatives, MAE has been ahead of the curve — leveraging data, anticipating member needs, and building a robust digital infrastructure ready for the AI era.
Thanks to this long-term vision, MAE has continually enhanced its digital services to deliver more value and convenience to its members. Today, the company takes a major leap — transitioning from the digital era to the AI era, by adopting an AI First approach that redefines how customers experience insurance.
This new chapter reflects MAE’s ambition: to offer smarter, faster, and more human-centered services through the intelligent use of artificial intelligence.
The new AI virtual assistant, integrated into both MAE’s website and mobile app, delivers instant, 24/7 support.
Users can now:
More than a traditional chatbot, this intelligent agent learns, adapts, and evolves with every interaction — ensuring that conversations become more natural, relevant, and helpful over time
As a leading force in digital transformation, MEDIANET played a key role in this ambitious project — providing its AI consulting expertise and advanced technology capabilities to guide MAE through every stage of its evolution.
From the design of early digital tools to the integration of next-generation AI systems, MEDIANET has acted as both a technological partner and a strategic enabler.
This collaboration represents a major milestone for the Tunisian insurance ecosystem — opening the door to a new generation of intelligent, customer-centric digital services.
With this project, MEDIANET reinforces its role as a pioneer of AI innovation in Tunisia, while setting the stage for broader adoption across key sectors such as banking, healthcare, education, and public services.
The company’s vision is clear: to build a strong, inclusive, and future-ready AI ecosystem that serves people first.
Meanwhile, MAE Assurances continues to lead as a trailblazing mutual insurer, committed to leveraging technology to empower its members and community — while staying true to its core mission: “making its members its top priority" .
